Did you know that when it comes to tourism marketing - the state of Western Australia is divided into five tourism regions?
- Australia's Coral Coast - that's us!
- Australia's Golden Outback - Esperance, Kalgoorlie & the Nullarbor
- Australia's North West - The Kimberely & the Pilbara
- Australia's South West - Albany, Margaret River & the Southern Forests
- Destination Perth - Perth, Swan Valley, Mandurah & surrounds
Each of these regions is marketed by a Regional Tourism Organisation (RTO). The activities of each RTO are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.
As you already operate a tourism business in the Coral Coast, you will know about the array of amazing experiences and scenery our region has to offer.
Our job at Australia’s Coral Coast is to let everyone else know. We are responsible for branding and marketing the Coral Coast region within Western Australia’s top leisure holiday destination.
To achieve this we work with our members from Cervantes to Exmouth and inland via the Wildflower Country Shires bordering the Midlands Road to Mullewa to showcase the Coral Coast to domestic and international markets and increase visitation and dispersal throughout the region.
Membership with our organisation is a mutually beneficial relationship and suits all businesses that are stakeholders of the Coral Coast's tourism industry.
For details on becoming a member of Australia's Coral Coast, please download:
Internationally Ready Brochure
Download a copy of our current Internationally Ready Product Brochure - tourism operators who are exporting their product to international tourists in our key markets.
About our Role and Objectives (Marketing Opportunities), our Executive Board and various Membership levels/benefits